Comparison · June 2026
Servoki vs Plausible
Both are privacy-first, cookieless, EU-friendly analytics tools. The difference is what happens after the pageview. Here's an honest comparison — including where Plausible is the better choice.
Verdict
CHOOSE SERVOKI IF…
- You run paid acquisition and need conversions back in Meta — with consent handled properly
- You want revenue funnels and attribution, not just traffic stats
- Browser data alone undercounts you (ad blockers, ITP) and you want server-confirmed events
CHOOSE PLAUSIBLE IF…
- You need clean, simple traffic analytics and nothing more
- Open source is a requirement — Plausible is AGPL with a strong self-hosting community
- You want a tool with years of production maturity today, not an early-access product
Feature by feature
What each tool actually does
| Capability | Servoki | Plausible |
|---|---|---|
| Cookieless analytics, no banner needed | Yes | Yes |
| Realtime dashboard | Yes | Yes |
| Funnels & goals | Yes, with revenue per stage | Yes |
| Server-side event API with deduplication | Yes — event_id dedup against browser | Events API available; dedup limited |
| Consent-gated ad-platform forwarding (Meta CAPI) | Yes | No |
| Revenue attribution by channel/campaign | Yes | Ecommerce revenue goals |
| PII auto-detection & masking | Yes | No |
| Anomaly alerts & insights digest | Yes | Traffic spike notifications |
| Open source | No | Yes (AGPL) |
| Self-hosting | Planned | Yes (Community Edition) |
| Production maturity | Early access | Since 2019, large install base |
Based on our review of Plausible's public documentation and pricing, June 2026. Spotted an error? Tell us and we'll fix it.
Pricing
Price at real traffic volumes
Plausible prices by monthly pageviews with a volume slider on each plan; quoted plan prices ($9 Starter / $14 Growth / $19 Business) are the 10k-pageview baseline, and 2 months are free on annual billing. Servoki prices by events with fixed tiers.
| Monthly volume | Servoki | Plausible |
|---|---|---|
| ~100k | €9 (Starter, 100k events) | ~$19/mo at 100k pageviews |
| ~1M | €29 (Growth, 1M events + Meta CAPI) | ~$69/mo at 1M pageviews |
| ~10M | €99 (Scale, 10M events) | ~$169/mo at 10M pageviews |
Plausible prices read from plausible.io's pricing slider on 2026-06-11; monthly billing, rounded. Check their site for current numbers — pricing changes.
The real difference
Plausible answers "what happened". Servoki also answers "what was it worth — and did Meta hear about it?"
Plausible pioneered the category Servoki lives in: lightweight, cookieless, GDPR-friendly analytics that replaced Google Analytics for tens of thousands of sites. For content sites, blogs and most SaaS marketing sites, it's genuinely all you need, and its open-source model means you can run it yourself forever.
Servoki targets the team Plausible's model leaves stretched: you spend money on ads, you need conversions confirmed by your backend (not just by a script that ad blockers eat), and you need those conversions back inside Meta's optimisation loop without violating anyone's consent. That's a different job — it needs event deduplication, consent logging, hashed server-side forwarding and revenue attribution, which is exactly the part Servoki builds in.
Migration is a one-line script swap (goals and custom events map directly), and most teams run both trackers in parallel during the switch. Historical import isn't available in early access.
More comparisons
How Servoki compares to the rest
Measure traffic and conversions. Privately.
Join the early-access waitlist — switching from Plausible takes one script tag.